Neuhaus opens its first boutique in India
Vlezenbeek, 16 June 2026 – Neuhaus, the inventor of the Belgian praline, is taking a new step in its international expansion with the opening of its first boutique in India. This week, the praline maker is opening a shop at Navi Mumbai International Airport, one of the country’s largest new airports. A second boutique will follow in early July at Chhatrapati Shivaji Maharaj International Airport in Mumbai. In addition, Neuhaus is currently exploring several locations for further expansion in the Indian domestic market.
With this opening, Neuhaus is entering one of the most dynamic consumer markets in the world. India has a rapidly growing middle class and an increasing demand for premium and luxury brands. The chocolate market is also booming. India has a rapidly growing middle class and an increasing demand for premium products. Chocolate is gaining popularity as a gift item, and consumers are increasingly opting for high-quality and international brands.
“India is a strategic growth market for Neuhaus,” says Isabel Baert, CEO of Neuhaus. “We see a growing group of consumers there who are looking for authentic premium brands, craftsmanship and high-quality products. Our Belgian pralines fit perfectly with this trend. Moreover, our presence at international airports provides us with a strong springboard to further expand the brand within the country.”
The launch in India is part of a broader international growth strategy. Last year, Neuhaus strengthened its presence in the United States, where a sixteenth boutique was recently opened. In addition, Neuhaus has recently opened new boutiques in Belgium and Jordan.
Neuhaus now has around 90 boutiques worldwide, mainly in Belgium, Germany, the United Kingdom and the United States, and the brand is available through more than 800 selling points in 45 countries. With its expansion into India, Neuhaus is confirming its ambition to bring the best of Belgian chocolate to consumers worldwide. At the same time, the company, which celebrates its 170th anniversary next year, remains true to its Belgian origins and craftsmanship. All pralines are still produced in the atelier in Vlezenbeek, where additional investments have recently been made to increase production capacity and further strengthen the sustainability of production.
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