Neuhaus launches an exclusive reference book celebrating Belgian chocolate ​ ​ 

Brussels, October 28, 2025 - Neuhaus today unveils an exclusive reference work that captures the Belgian chocolate culture in all its richness. Combining historical depth, striking imagery, personal stories, and refined recipes, the craftsmanship of Belgian chocolatiers is immortalized in a beautifully designed collector’s item. 

As the inventor of the Belgian praline, Neuhaus considers it both an honour and a responsibility to document and celebrate this unique heritage. Through a unique collection of historical photographs and original sketches, the book traces the origins of chocolate and the evolution of the Belgian praline. It recounts the story of the Neuhaus family and the creation of some of its most iconic pralines, while placing this heritage within the broader cultural legacy that has made Belgium a global benchmark in chocolate. 

Beyond history, the book offers a contemporary look at Belgian artistry. Leading chefs, fashion designers, and chocolatiers share their visions on gastronomy, creativity, and the art of chocolate through exclusive interviews. The result is a layered portrait of a craft that continues to evolve and inspire. 

Finally, the book includes a refined selection of recipes that make the chocolatiers’ expertise tangible: from the fundamentals of chocolate and praline making to elegant desserts. 

 

The 110th anniversary of the ballotin, another Neuhaus invention, was a perfect occasion for the company to publish this book. An edition to treasure or to offer as a meaningful gift, giving readers a rare glimpse behind the scenes of one of Belgium’s most refined crafts. 

Charlotte Huens, co-author of the book: “As Neuhaus is active for 160 years in the Belgian chocolate sector and inventor of the praline, we feel a responsibility to preserve and share this heritage. That is why we wanted to publish this book not only in Dutch and French, but also in English. In doing so, we aim to bring Belgian craftsmanship and chocolate artistry to an international audience, making this cultural heritage accessible to everyone, young and old, in Belgium and beyond.” 

 

Publication details 

Title: Neuhaus, Inventor of the Belgian Praline 

Authors: Charlotte Huens & Pacôme Nasier 

Release date: October 28, 2025 

Publishers: Lannoo (NL) – Maarten Van Steenberghen / Racine (FR) – Géraldine Henry 

Languages: Dutch, French, and English 

Format: 176 pages – hardback – €34.95 

Availability 

The book will be available from October 28 in selected Neuhaus boutiques, including the Chocolate Shop (Sint-Pieters-Leeuw), Brussels Galerie de la Reine, Brussels Madeleine, Brussels Rue au Beurre, Brussels Grand Place, Brussels Louise, Ixelles Toison d’Or, Woluwe, Bruges, Ghent Koestraat, Ghent St. Baafs, Leuven, Antwerp Korte Gasthuisstraat, Antwerp Wijnegem, as well as in boutiques in the US (Madison, Hudson Yards) and the UK (Covent Garden, Harrogate). It will also be available through the Neuhaus Webshop and via the Belgian bookstore network. 

Link to visuals 

 

Charlotte Huens

Charlotte Huens

Event & Partnership Manager, Neuhaus
Sarah Heuninck

Sarah Heuninck

PR & Communication Manager, Neuhaus

 

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About NEUHAUS

From its origins as a pharmacist to its present calling as a chocolatier, Neuhaus has always put caring for others and ensuring their wellbeing first. The family opened its first Neuhaus boutique in 1857 in the famous Galerie de la Reine in Brussels. To the delight of his customers, Jean Neuhaus cased his medicines in a thin layer of chocolate. In 1912, his grandson went one step further transforming this concept into the Belgian praline as we know it today, replacing the medicine in the chocolate casing with a delicious filling.

Neuhaus, the inventor of the Belgian praline, continues to pursue its goal of demonstrating its leadership qualities in the chocolate market by encouraging innovation and creating exciting new products with only natural ingredients.

Neuhaus and Belgium have been inextricably linked for more than 160 years - ever since our founder Jean Neuhaus opened his first boutique in the Galerie de la Reine in Brussels. Our pralines and truffles have always been crafted with consideration and respect in Belgium and we are firmly committed to upholding this tradition.

Contact

Postweg 2 1602 Vlezenbeek

www.neuhauschocolates.com